comScore is the source advertisers and agencies turn to for planning and buying online advertising. Register for comScore Direct to ensure that your content is measured by the gold standards that are relied on by advertising agencies, online publishers and marketers worldwide.
By registering for comScore Direct, you can easily tag all your content – web pages, videos, apps and ads – to manage the measurement of your content. In comScore Direct, our management tools and reporting interface enables you to continuously monitor your census page views by domain, time and geography, giving you the control to ensure that your content is reported in the most comprehensive way.
Companies eligible for or participating in the Start-up, Step-up program will receive a customized dashboard on your own site(s) which provides an audience overview of unique visitors, page views, duration, reach and Media Metrix reported demographic segmentations as reported by our Unified Digital Measurement™ methodology.
"Marketers and agencies are seeking more investment accountability, smarter aggregation and multi-dimensional data that provides more holistic purview of online customer behaviors. Starcom MediaVest applauds comScore for driving tangible, progressive advancements in the growing and needed field of digital audience measurement."
Kate Sirkin, EVPGlobal Director of ResearchStarcom MediaVest[A1]
"This Unified approach represents a critically important evolution in online audience measurement, especially for publishers and content networks, by better accounting for niche audiences, distributed content and the mobile environment. We view it as an important leap forward for the industry."
John BattelleChairman of Federated Media
"Direct, tag-based measurement is imperative in order to reflect the true value of ContextWeb's page level targeting across billions of Web pages to advertisers on our ADSDAQ Exchange. There is no other way to effectively understand our fragmented media environment."
Anand SubramanianFounder and Chairman of ContextWeb, Inc. and the ADSDAQ Exchange
"Combining panel and server measurement gives publishers a 'best of breed' approach that will improve accuracy, transparency and accountability for the entire industry."
Alex BaxterGeneral ManagerDigital, of Parade Publications