What is comScore Direct?
comScore Direct is a self-service portal for managing the measurement of your web content. When you register for comScore Direct, you control how your properties are reported by comScore because you organize and initiate the tagging process. Register for an account and then copy your own customized tag. After your tags are placed on your site, comScore Direct provides an easy interface to track and validate traffic counts on a daily - even hourly - basis, giving you confidence that your sites are reported accurately.
Why should my company participate?
Companies who tag with comScore extend their exposure in the market and are seen – maybe for the first time – by media planners, advertisers, investors and others who use comScore data to inform critical business decisions. This is your opportunity to stand up and be counted!
Tagging using comScore Direct is easy and enables you to manage the tagging and validation process end-to-end from a central portal. Tagged companies also gain significant benefits from inclusion in Media Metrix as a Unified entity due to the completeness and granularity of the comScore Unified Digital Measurement™ methodology. These benefits include:
- Inclusion in a newly developed "Universe Report" which provides visibility into the entire universe of Internet usage, including mobile phones as well as activity that comes from public access machines, such as Internet cafes, libraries, and other public locations;
- Elimination of long standing confusion coming from the differences between internal server metrics and the publicly reported third-party audience estimates;
- Enhanced coverage of niche audiences and web 2.0 applications yielding an integrated view of web activity across the breadth of the Internet universe -- truly demonstrating the value of your audience, no matter its size.
How does it work?
Publishers, Advertising Networks and content creators who participate, place web tags on their websites content. These calls are recorded by comScore servers every time the tagged content is accessed. This implementation is initiated and managed on comScore Direct by you.
Once tags are placed, comScore is able to view these calls on its consumer research panel in addition to measuring the direct server calls. This unique perspective allows comScore to validate that the tag calls are measuring activities consistent with its audience measurement methodology. comScore applies proprietary data cleansing, dictionary rules, and validation processes, and once validated the tag counts are used to set the usage levels by site, resulting in the audience measurement.
Tagging is also available for Ad Campaigns, Video, Distributed content and Ad Networks. If you are interested in tagging for these types of content, we ask that you please click here to contact the comScore Sales team to further discuss this reporting option and to gain access to tag for these types of content.
Tagging to become Unified
Is there a cost to start tagging with comScore Direct?
Anyone may tag their website with comScore Direct for FREE. Access includes the ability to review your tag requests and monitor the coverage of your website. Access to Media Metrix where you can view your Unified Digital Measurement™ metrics along with other category reporting requires a subscription. If you are interested in subscribing to Media Metrix, please contact our Sales team.
How to sign up and get started
Tagging is free and easy! Click here to get started.
Are there other ways to tag with comScore?
Yes! comScore and Omniture have teamed up to provide the ability to implement tagging through a simple turnkey solution. Companies who have already implemented Omniture tags can leverage them for the purpose of comScore Media Metrix 360 tagging at no additional cost or effort.
To participate, contact your Omniture representative or click here to learn more.
Where can I learn more about Media Unified Digital Measurement™
Click Here to read more about comScore Media Metrix Unified Digital Measurement™.